Trailers seem to start off by setting the scene and showing what is wrong or the current situation, then show a peak of the journey that happens because of this and a few obstacles they encounter. They also show a few of the jokes if its supposed to be funny to show the audience that it will be a comedy.
The way its put together seems to be music overplayed that fits the mood of the animation, sometimes changing as the plot unfolds with some dialogue coming through. Text is often used to explain things or show producer and release date. In some cases a voice over is used but when using a lot of dialogue from the film itself they use more text.
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