Friday 9 January 2015

Kath Shackleton

Producer of Fettle
children of the holocaust 
8 international film/animation festivals
tv people do not innovate they iterate. they can't take risks. if they take a risk and it doesn't work out they are fired. 
iteration is same same but different. pitching course in sheffield first week of july- children media conference, breakfast newtworking
creative skill set - training finder

pitch
long line saying what its about- a bit about you and your experience- target audience

whats your idea?
write it down-draw it out
what audience is it aimed at?
who might be interested in paying for it?
who do you want to pitch to?

do your homework
find out who's who and whats what
what read sign up for newsletters, go for conferences, get networking

when your emailing someone, if you've met them in the past, remind them of that. Make an appointment to the person face to face if you want to pitch to them. 
refine your idea. sum it up in 1 sentence.

strapline-sum up the essence of the project
whats your objective for the pitch-what are you looking for? money? partnership?
key elements-3
who is the target audience
why will this appeal to them?
who are you pitching to and why?
what do they need to hear? do they like supporting young talent? tell them your young.



prep sheet for pitching
what is the story your going to tell
key points
how will you wrap up the 2 minutes. make it memorable


red bull has a new channel. looking for new people.

I found this talk quite useful and i really liked the haulacaust animations. I liked the documentary style especially that they used the actual peoples voices that they were talking about it gave a really authentic feel to it. Then their story that they were saying was expressed in animation form which allows you to show visually the horrible stuff that happened without making it too graphic and like you don't want to watch. I think this was useful to me as our next project will be a documentary style! So this has given me a few ideas.