BBC

Sarah Muller
-CBBC head of animation
-largest channel, number of kids that watch it
-closest competitor is CITV
-196.4 million player requests
-Becoming about brands
-strange hill high-made in house-where cbbc wants to be
-danger mouse is coming back. it was done on the cheep before but people still like it because of the relationship between the characters so they believe if they get that right people won't mind it coming back a bit modern.
-canadian animation has stuck in the 80's cartoon network style and they haven't changed it they are just churning out for profit
-looking for laugh out loud comedy animation 6-9 year olds
-character driven-like sponge bob
-Has to stand out, something new that no ones seen yet.
-avoid-zombies and vampires and paranormal things as they are being over done,
-they'd like to get something like family guy, simpsons, futurama, recognisable family drama,  real looking backgrounds, so they can do this kind of thing but age appropriately.
-fit with existing shows
-kids like seeing naughty people cause there not aloud to be naughty so they like to watch it.
-dennis the mennis- more dog-trying to make him less naughty but losing the story-no life is being brought into it.
-get kids talking
-pre school stuff, you have to be careful what you do because of emotive behaviour. don't make something where the character does something that you wouldn't want a pre schooler to do.
-think there is room for dramatic animation-if its brilliant


Andrew borough
-Writing CBBC animation
-boys predominantly are interested in animation for longer. girls are interested in it at a younger age
-Dont do fighting stuff on cbbc
-Premise-could this be told in any other medium? why is it animation?
-characters gotta have flaws to make stories- scooby and shaggy-cowards
-your world-the weirder the world-the simpler the story e.g. adventure time
-story telling- 3 act structure, character driven, coherent within the rules of the world, weirder the world simpler he story, follow the character and the story. don't blindly pressure the gag.
-pace- fast pace energetic, smash cuts, in and out scenes ultra fast 1/2 or 1 page max
-no guns, knives, no punching in the face, no cynicism
-Visual style anything goes, whatever works for the story
-crazy story-lots of squash and stretch
-writers conferences- eat biscuits, talk shit. ramble on about ideas
-springboards- paragraph length ideas for stories- throw stuff at a wall and see what sticks- 
-Premise/outline 2 1/2 or 3 page story to see if it works
-Scene by scene- script with minimal dialogue to see if it will work
-Drafts- write the full script, 
-ask another writer to polish the scripts, maybe make it more funny, bounce back and forth between the two.
-notes- these people have experience so listen to them- good notes help make it better
-writing isn't rocket science its harder
-whos story is it?
-what do they want?
-what obstacles can we put in their way?
-what do they learn?
-audience?
-If it feels right then you made the right choice
-Need a script to pitch to CBBC