I have looked at YCN briefs and the Dowe edgburts one looks the most interesting to me. This is something entirely different to what i am going for extended practice which will give me a break from it whilst also being interesting. It is also something I have looked at in the past and have never tried. It is to create something new to bring the brand into the younger generation and to get them to drink coffee at home.
This is the brief:
Develop a creative campaign, new product, new packaging or communications idea for Douwe Egberts in the UK to appeal to younger consumers, to increase their awareness of Douwe Egberts and ideally have a theme that can extend across different media. It needs to present Douwe Egberts as a brand that is contemporary, without losing its heritage and expertise. We know that people in the 18-30 age bracket will happily spend their money in a Starbucks or a Costa, but not drink coffee at home. The challenge in this brief is to find a way of making coffee drunk at home as appealing as coffee drunk in a coffee shop.
On second thought i have decided against this as it is rather a large brief and i don't feel i have time to complete it to a high enough standard that would be required.
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