Thursday, 27 February 2014

John Lewis


Today I was reading a magazine in the library and there was an article on the John lewis christmas advert. When we watched this in a COP seminar I assumed this was 2D animated mixed with a bit of 3D maybe film. Apparently I was wrong! They used cut out images! I think its fabulous that you can't tell that it isn't done on the computer. HOWEVER, I think it was a little pointless as it would have taken forever and gave the same effect as 2D on computer would have. It would have saved a lot of time. I'm not sure if it would have interacted with the background as well though.


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